Social Media

A new day. Another trend.

My screen time is admittedly high, much to my husband’s dismay, but hopefully to an employer’s delight?

Jokes aside, staying plugged in is essential. Social media algorithms evolve constantly, and publishing effective content means keeping a close eye on platform mechanics, shifting community interests, and industry best practices.

It's all about posting with purpose.

Go to my profile

This way for samples ⬇️

3 seconds to establish a relationship?
Challenge accepted.

We spend much time online, flooded with content. And a quick “heart” on a post isn’t enough to establish a relationship.

You have 3 seconds to grab your audience’s attention online.

But for people to stop, engage, and follow, they need to find something that speaks to them.

Following the trends isn’t enough.

That's why it's essential to understand your target audience. It's the key that unlocks the door. From there, a world of opportunities opens up for you to build meaningful relationships, drive engagement, and foster growth.

Boosting Smartpricing’s reach in the hospitality sector on LinkedIn

Case 1

Objective: Increase the visibility of the company’s brand and profile page within the hospitality sector, shifting the audience focus from job seekers to industry professionals and potential customers.

Strategy:

Conducted in-depth research on LinkedIn to analyze competitor strategies, industry trends, and high-performing content beyond the sector.
Streamlined content creation by designing a series of wireframes in Figma, enabling the designer to develop branded, ready-to-use templates for efficient post-production.
Leveraged ungated industry insights and free resources to attract hospitality professionals and generate engagement.

Results: Achieved a 6% increase in reach to hospitality industry experts and qualified leads within one month, despite limited resources.

From wireframes…

…to ready-to-publish social posts

The highest engagement posts prove that memes aren’t dead 💀

CTA: Try Smartpricing

❄️ A fixed price list is a frozen tactic...one that doesn't budge and keeps revenues stagnant...It's time to thaw out this method.

We're not going to pitch you that AI is a shining sun that will melt away all your revenue management problems so you can just sit back and relax, but...AI can help you with many tedious tasks related to managing room rates to help you get those bookings and revenue flowing.

So, in the end, AI makes your job easier and frees up some time so you can....well, sit back and relax 😏

CTA: Take a quiz

Are you better at managing hotel rates than Jim?

Take our quiz and find out 𝐡𝐨𝐰 𝐬𝐤𝐢𝐥𝐥𝐞𝐝 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐚𝐭 𝐦𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐫𝐚𝐭𝐞𝐬 with 6 real-life scenarios.

(👀 hoteliers often tell us they're surprised by the results, will you be too? Jim sure was…)

Promoting Instituto Hemingway through experiences

Case 2

Objective: Creation of content to promote the Institute’s Spanish accreditated certification programs

Strategy: I recognized the Institute’s unique advantage - free weekly cultural activities. By highlighting “life after class” with student features and event spotlights, I positioned the school as more than a language center, but a full cultural experience in the heart of the Basque Country.